I have been working all day on a content marketing and social media marketing document.
I was thinking about a way to say why it’s important to offer people a choice of ways to connect with a business.
Choice is so important but it’s also a necessity: if your business only uses a few interaction channels (I avoid communication channels on purpose), you just don’t connect with everyone and you’re not there where your customers, prospects or brand lovers are.
It’s simple mathematics.
If you’re in the online world as long as I am, you might remember the days that start-ups or sites that had no revenues and often even no real business plan, were sometimes sold for a lot of cash.
I’m talking before the dot com bubble burst. Think those days are over? Maybe you have to think again because news just got to me that Retweet.com has been sold for $250,000.
What’s Retweet.com? Basically, it’s just “a service that aggregates Twitter to help people find real-time news on popular stories” or as its headline says “news by the people for the people”.
Revenues? Nothing, nada, rien. Visitors? Millions per month (according to PR at least), an Alexa traffic rank of 45,916 worldwide and 17,373 in the US.