Social media marketing: how many friends does your business have?

When I started this blog back in December, I thought no one would read it because I was not a native English speaker, and I guessed that what I have been writing about for ages in my own country wouldn’t appeal to an international “audience”.

The interaction with people via this blog, the “followers” (I really hate that word) and good old Google Analytics, tell me I was wrong.

When I started the Social Marketing Forum, I was doubting again. Who needed another web site, group blog or Ning community about social media marketing, right?

But I was wrong again. If you have over 600 members in 3 months and over 900 fans on your Facebook page in 2 weeks you must be doing something that appeals I guess.

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Online help systems and social media customer service: choice and usability

Social media are said to be great for customer service purposes. And many companies do have a social media presence to service their customers. I guess you know the names of those that do it successfully on Twitter, for instance. 

Last week-end I noticed a tweet from someone asking for help from a well-known software company by tweeting that he needed support and stating why, using the @company.

I asked him – via Twitter – to tell me if the company would answer. Later he tweeted me that they didn’t but that they helped him elsewhere online. Today I read that the company did help him via Twitter. So, kudos to the software company.

However, this small story made me think. I know how frustrating it can be if you have a problem with the software you rely on everyday, and I can be extremely impatient to get help then myself. 

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