Just my two cents Archives - Page 11 of 22

Email marketing: how stupid can you be?

I have been in email marketing for ages. I have been in interactive marketing for ages. And I have been in social media marketing for, well, ages (if you take blogging into account).

I set up this blog with the help from some great people, we set up the Social Marketing Forum, its hugely popular Facebook page and also a Facebook page for this blog.

The last thing I wanted to implement was a newsletter and it's here (see subscription form on the left). The first one will be sent next Tuesday 10 AM EST. It’s an overview of the latest blog posts, for now.

Will social media kill our sex life?

I just got a newsletter from MediaPost in my inbox. The main story was titled “Survey: 7% of Social Network Users Would Look at Messages During Sex”.

It made me smile and reminded me of my days as a publisher. Of course, the people at MediaPost are publishers, and I guess they know that a headline containing the word sex usually gets some more eyeballs. So I took it a step further and titled this post ‘Will social media kill our sex life?”.

I bet some readers of this post will read this because they worry (“what, no more sex because my partner is on Facebook all day, tomorrow I throw out my computer”) and, yes, some visitors will probably come via Google after having typed in a phrase like “how to use social media to find a sex partner”.

OK, enough fun. What the article in MediaPost is really tackling is the issue of how addictive social media can be. And that’s no fun.