Interviews Archives - Page 5 of 15 - Social Email Marketing

Michael Stelzner: social media strategies will be as commonplace as using a fax machine

Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.

Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.

According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.

Does social media drive leads and sales?

Contributor Ambal Balakrishan of Click Documents has this interesting series of posts, called ClickInsights, in which she asks B2B marketers to share their opinions about specific topics for her blog.

I like this approach and Ambal often contributes by sharing posts with us but this time I decided to pick and highlight some individual interviews Ambal did when writing one of her ClickInsights posts. Some of them date back from a while, but they haven’t lost their value.

In this post, I share the view of M. H. (Mac) McIntosh, one of North America’s top B2B marketing consultants and an expert on the subject of using marketing to generate leads and drive sales, on social media marketing in business-to business. By the way, you can download a free eBook by Mac, called ‘Lead Generation Tactics: A Recipe for Success’, here.