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You measured the eyeballs and ears with social media. What about the hearts and minds? Contributor Ambal Balakrishnan (ClickDocuments) asked David Alston “What are key social media marketing trends for 2010? What actions should marketers take in 2010?”.
David leads the Marketing and Community teams at Radian6, a well-known social media monitoring, measurement and engagement platform.
Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing.
According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search.
The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels, he says.
However, according to De Young, B2B marketers will struggle to source people who can write well and effectively package content marketing.