Interviews Archives - Page 12 of 15 - Social Email Marketing

What is a linchpin? Dictionary defines linchpin as – A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off.

Seth Godin has titled his new book as Linchpin (referring to a person). Who are Linchpins? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable.

These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.

Our contributor Ambal Balakrishnan recently invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? and to share his insights with the visitors of her blog. Now, Ambal shares them with us too.

Whether you’re talking about Twitter, social bookmarking or any other service: search engine marketing is never far away.

In case you haven’t read the interview with Michael Kahn regarding Twitter and social media (and you really should read it, see link below this post): Michael stated that the search engines rank Twitter pages highly for brand name searches.

He also said: “Social sites within the search engine results pages (SERPs) are here to stay. If brands do not control their Twitter page, they risk losing control of their brand’s message on Twitter and in search.” So, search matters in social media marketing, especially from a SEO (Search Engine Optimization) viewpoint.

Want more proof? Look at the agenda of the upcoming Search Engine Strategies London conference: there is a lot of social media going on there. So, I decided to create a new ‘category’ on this blog, I called it ‘social SEM’ (so that there is no confusion with Google’s social search).

However, before talking social search, let’s take a look at some of the evolutions in the search engine market. I interviewed Joseph Kerschbaum, Client Services Director at PPC company Clix Marketing on 2010 global PPC and SEM trends.