Nanda Kishore (ShareThis.com): marketers must be able to find, measure and target their influencers

Nanda Kishore is Chief Technology Officer at ShareThis.com Our contributor Ambal Balakrishnan from Click Documents asked Nanda Kishore, CTO at ShareThis.com to share his views on the key marketing trends in 2010. I guess you know what ShareThis.com is all about. If not, you might want to read this post first. ShareThis is all about…sharing.

Unfortunately many marketers still have to discover that sharing is not only about social media but also about ‘older’ interactive marketing and communication channels like email in which sharable content, sharing tools and social media integration become increasingly important, whether ESPs like it or not. Enough said, read what Nanda Kishore defines as key marketing issues for 2010 below.

Read more

Article marketing: an interview with the founders of ArticlesBase.com

Do you remember that I announced a while ago that I was going to take a closer look at content-related (but very different) topics such as article marketing, syndicated content, content marketing and much more? Well, I’m still busy doing it.

The effort has resulted in a lot of work and testing but also in a few interviews with people such as Christopher Knight (Ezinearticles.com) and Joe Pulizzi (Junta42).

When interviewing Bryan Eisenberg, there was quite some content-related stuff going on too. On top of that, thanks to our contributor Ambal Balakrisnahan, we can bring you more posts regarding content marketing. In this post, however, I am going to talk about article marketing again.

Read more