A new magazine focused on content marketing by the Content Marketing Institute is now available in Europe. Chief Content Officer is the world’s first magazine devoted to the fast-growing, evolving field of content marketing.
It is written by, for, and about the most innovative, influential global content marketers. and of course marketers that embrace content and content marketing for their lead nurturing or integrated email and other interactive marketing strategies.
Content marketing is an emerging discipline of creating and distributing relevant content to the right audience at the right time—with the objective of driving profitable customer action. It focuses on creating educational and engaging content that is geared towards consumer needs, and it requires marketing professionals to start thinking like publishers.