While many of us were preparing to celebrate Christmas, Twitter silently announced it acquired a start-up.
The name of the company: Mixer Labs. The business: location tracking. The cash or whatever involved: unknown.
The start-up was founded by a few former Google employees that developed a Twitter app, called GeoAPI (“a comprehensive service for helping developers build geolocation-aware applications”) that allows Twitter users to show where they are when they tweet.
Forrester Research released its “Forrester Wave: Email Marketing Service Providers Q4 2009” report and that means that the companies that rank well (‘Leaders’) in this ESP report have sent or will send press releases.
One of the ESPs that already did it (on December 23) is ExactTarget that says “ExactTarget and one other vendor are ‘at the front of the Leader pack’ with perfect scores in product roadmap, vertical strategy, strength of management, executive vision, employees, campaign automation, data security and customer satisfaction”.
The company also seems to be the only email service provider to score a perfect score in the customers category, noting “with high satisfaction scores and online community, ExactTarget can successfully meet marketers’ complex business needs.”