Industry news Archives - Page 13 of 18

Email marketing for WordPress web sites

Today seems to be the email marketing service provider press release day. Here’s another one (and there are more but I can’t cover them all).

ActiveCampaign announced an email marketing plug-in for WordPress, called “the world’s most popular content management solution” by the PR people at ActiveCampaign.

What can you do with the plug-in if you operate a WordPress-powered site? Well, use the possibilities of ActiveCampaign of course.

These include features such as personalization, split-testing, and dynamically generated content.

The battle of the email marketing service providers for international expansion

There are lots of ESPs. Some have a particular focus on specific vertical markets. Others focus on offering more than just email and become integrated marketing solution providers. Still others are leaders in social email marketing. And there are those whose email marketing platforms become marketing automation platforms.

You have local players and regional players. And then you have those that don’t think local or regional but global.

Competition is increasing in this last category. The battle of the big ESPs seems to be partially a battle for global expansion and a presence in the main markets.