Enterprise 2.0 Archives - Social Email Marketing

Probably most of you will know Box.net. It’s a web based content management and collaboration tool. It’s a bit comparable to Basecamp but there are differences between both.

I have been using Basecamp myself for ages, but recently I moved to Box.net. For two simple reasons.

First, Box.net offers everything I need at a lower price. But most of all, Box.net has great integration possibilities with platforms such as LinkedIn, Salesforce.com, eFax, Twitter, Google Apps, Zoho and Ning (via “OpenBox”), to name just a few.

And I haven’t even mentioned the possibilities to post from Box.net to your blog.

Anyway, that’s a personal note, Basecamp is great but Box.net simply suits me better. Social and integrated, remember?

Last week I posted some thoughts about the employee perspective of setting up a social media marketing strategy.

The employee factor is not the only one that requires looking at in your organization when engaging in social media marketing. There are more aspects that I will tackle in further posts but for now, let me share some more thoughts about the employee viewpoint.

So many are using social networking programs you may be surprised many of your employees or those in your department have no grasp of social media marketing.

Educate them on not only your goals, but how you think they can be achieved. Training is important for companies looking to humanize a brand and starting with social media.