Engagement & relationship marketing Archives - Page 7 of 13

The importance of relevance and knowing your target audience better

Recently, I read a post by Mark Haslan on the small business and graphic design news blog of OvernightPrints called ‘Improving relevance, targeting can boost marketing ROI’, based on some recent data from eMarketer.com.

Since it’s about relevance and customer-centricity I decided to cover it.

Consumers are bombarded with an infinite number of advertisements and
promotional messages. So, if something does not seem relevant to them,
they immediately discard it.

Are you reaching your Best Customers through social media?

Fast Company, in their March edition, profiled the restaurant chain Houlihan’s, who took a unique data-driven approach to identifying and leveraging the input from Best Customers using social media, “Social Network Rockets Houlihan Restaurant’ Profits.”

The results are clear: in the pilot markets, profits have increased by 12% when sales in casual dining overall were decreasing by 1%.