Let me introduce you to a new contributor to this blog. I’m very pleased to have him here since he is specialized in organizational dynamics and a true expert in creating better customer connections from a psychological, organizational and human viewpoint.
Welcome to Marc Sokol from M Squared Group. You can read more about Marc at the bottom of this first post he sent us, introducing the fifty percent rule.
This is something I posted elsewhere end of last year but it should certainly be here too.
Last December, Econsultancy released its fourth Customer Engagement Report.
The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to a record 55%.
According to the report “customer engagement is seen as being about creating relationships, which result in value both for customers and for companies”.