The folks at European ESP EmailGarage did an interesting post on their blog regarding the ideal moment to send your e-news.
And this time it’s not by testing, monitoring or – as still is often the case – gutt feeling.
It’s by using Twitter.
Email marketing
Emma on email marketing in the face of social media
I guess that by now you know I like to share a good presentation or YouTube video now and then on this blog.
This one is from ESP Emma (aka MyEmma). It's on slideshare since quite some time now but anything that covers the combination of email marketing, social media (and this includes blogging too because people tend to think Twitter or Facebook only these days when you say 'social media') and all possible sharing platforms and devices, including mobile, gets here sooner or later.