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Email marketing tips from Dave Chaffey

Do I have to tell you who Dave Chaffey is? If you’re an email marketer of course not.

Now that the end of the year is nearby, I’m looking back at some presentations, papers and posts I did on other blogs regarding email marketing, social media marketing and the likes.

The task is bigger than I thought so I think I will be looking back at 2009 for some more weeks. Don’t worry, this does not mean I will be serving you old content 🙂

Some thoughts on timing problems in email marketing

Many email marketers struggle with timing problems: getting their timing for emails wrong.
This corresponds to frequency in some ways, but also in urgency.

If you send urgent emails every single day, buyers tend to glaze over the material.

If, however, you offer specials too infrequently and don’t capitalize on leads, you stand to profit less.