The most used tactical metrics in email marketing still include the ‘open rate’ and the ‘click rate’ or ‘click-through rate’ (CTR).
Just as a reminder: the ‘open rate’ is a percentage that expresses the ratio between the number of emails that are delivered to the recipient (all emails that reached the inbox) and the number of subscribers who actually opened the mail.
The CTR is the number of emails that were clicked at least once, divided by the number of delivered emails.
Here are some more easy email marketing tips for everyone, no matter the size of the company or demographics of leads.
1. Build relationships with clients to get leads
Capturing emails from any customer -whether they walk into your store or buy an online product from you -is preeminent to successful email marketing. To build relationships, you can see out clients in different ways, namely marketing on the web with SEO, social media, and more forms of advertising such as banner ads or linking.