Reaching the inbox of your customers and prospects and generating high response are inextricably linked.
Subscribers quickly tire of irrelevant messages and will complain by clicking the “report spam” button, depressing response rates for all campaigns.
The only way to improve inbox deliverability and response is to create compelling subscriber experiences.
Here is a presentation that was uploaded 6 days ago by Elliot Lowe. The first slide says ‘Email Marketing Roundtable’ so I presume there was a round table.
Anyway, the slideshare contains some good reminders and tips regarding good old email marketing basics such as subject lines, but it also takes a look at a case (and don’t we all love cases?) , this time from CA (Computer Associates).