As you probably know, the subject line is crucial in email marketing. It’s one of the main elements, even the most important element, that will make a recipient open your email or not.
And it’s important from a deliverability viewpoint.
Keep your subject line informative, relevant and compelling. Create curiosity and intrigue. Build trust and always write your subject lines with your recipients in mind.
It’s been a while, since I heard about the famous article in the Wall Street Journal. You know, the “Why Email No Longer Rules…” article that caused a bit of a stir among email marketers (and probably generated huge traffic for the WSJ, controversy is one of the best traffic builders for online publishers, eyeballs and CPM revenues guaranteed).
Today, just like any other Saturday, I spent some time surfing the Web and discovered a blog I didn’t know before. It’s called Marketing Trenches and has quite some nice posts (and it’s frequently updated, which is still rather rare for company blogs).
The company behind the blog is US-based marketing consulting firm Right Source Marketing, and I decided to follow them.
What I wanted to share, however, was a post by Will Davis, the guy in command at Right Source.