Our man in Miami did it again, here is another post on MarketingSherpa’s Email Summit ’10. Our man was a bit overwhelmed by all the sessions: “impossible to do them all in one day” he writes.
So he mixed some B2B and B2C sessions that he followed according to his personal interest. As always, Kenny, comes quickly to the point (in sharp contrast to yours truly).
So here are an overview and key findings on some of the slots, the Kenny way.
This is something I posted elsewhere end of last year but it should certainly be here too.
Last December, Econsultancy released its fourth Customer Engagement Report.
The edition 2010 of the Customer Engagement Report, produced in association with cScape, found that the proportion of surveyed businesses who regard customer engagement as “essential” has risen to a record 55%.
According to the report “customer engagement is seen as being about creating relationships, which result in value both for customers and for companies”.