Email marketing Archives - Page 50 of 89

The role of email marketing in the social media day and age (part 2 of 2)

In the first post about the role of email marketing in the social media day and age, I wrote that email marketing is not only about customer satisfaction and will continue to be used for other purposes too.

So what are these other purposes email marketing will still be used for? Let us look at a few and see how they have changed in this social media day and age. I’m just running through them and adding some thoughts from a social media perspective now and then.

There is much more to say about each and everyone of them. That’s where I hope your comments come in. Let’s summarize them and please say what you think.

MarketingSherpa’s Email Summit ’10: a general overview

Over the last week, I have been posting the impressions, takeaways and insights from our man at MarketingSherpa’s Email Summit ’10.

He managed to send me a final post summarizing his impressions from the event.

What was the general tone of the event? What were the major takeaways? And in the end: what has he learned?

This is what our man writes.