Looking for fresh data regarding the impact of the number of links and the subject length on email marketing results

Brad, a visitor of my blog asked me where I found the data that I put in a blog post about how the message size, number of links and subject length affects the results in email marketing.

I had to answer him, I had no clue but that these data were probably around for some time now.

After some digging and “with a little help from my friends” (that’s also the title of a song, written by John Lennon and Paul McCartney and probably best known in the Joe Cocker version, but what am I talking about here?), I found the source.

Read more

Scott Hardigree’s email deliverability challenges in true Twitter-style

Scott Hardigree, CEO at indiemark Here is a second guest post from indiemark CEO Scott Hardigree, who joined us as a contributor. Scott seems to be more than an email marketing expert and knows about Twitter too.

His post sums up some email deliverability challenges in true Twitter-style. An original way to tackle the topic, Scott!

Read Scott’s small nuggets, in 140 characters of course, that encapsulate many of the email deliverability challenges marketers will face in twentyten!

Read more