Email marketing Archives - Page 45 of 89

My employer Return Path recently released their Global Email Deliverability Benchmark Report that includes the Inbox Placement Rates for not only US, Canada, Asia but also for some of the major European markets France, Germany and the UK.

The benchmark shows that the average Inbox Placement Rate for H2 2009 (that’s the second half of last year) in the United Kingdom is about 89%, in France 88% and in Germany 85%. Knowing the average Inbox Placement Rate within your market gives you a pretty good idea on how much revenue you are potentially loosing on average, its simple: no email in the inbox, no open, no clicks and no conversion. But I hear you ask, how do I find out out how much revenue I am losing based on my programme or database instead of only the average?

Marketers have always embraced special events (should I mention the Superbowl, the Olympic Games and Christmas?) to reach out to their (potential) customers. One of the events that’s approaching fast is Valentine’s day.

As Valentine’s Day comes closer some companies start sending promotional emails on great gifts. They all try to influence the reader with romantic messages, useful tips and emotional call to actions. Did you plan to do the same?

Here are some tips I ran into on the blog of Campaigner, following a press release the ESP sent yesterday.

Protus’ Campaigner, a Canadian email marketing service provider, is helping small businesses target their perfect match with email marketing campaigns focused on the most romantic day of the year.