Does OpenID help or hurt email marketing?

Sophia I am very happy to introduce you to a new contributor to this blog. Her name is Sophia Aladenoye, she is an email marketing analyst at Bloomingdales.com and calls herself a digital communications enthusiast.

Sophia currently blogs her thoughts, which tend to revolve around digital communications, human connectivity and authenticity here.

You can connect with her on Twitter here. In her first post, Sophia talks about OpenID and email marketing (something, I have to admit, I know nothing about, so all your comments and feedback are welcome!).

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Six tips to improve your email marketing campaigns

There is always room for improvement in even the most optimized and efficient email marketing campaigns.

From edited body messages to different marketing tactics, email marketing is a progressive and ever-changing phenomenon.

If you are satisfied with your email marketing success but want that little bit more from your subscriber list, here are some general tips.

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