Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny.
In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them?
One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need.