Email marketing Archives - Page 16 of 89

StrongMail acquires two agencies and launches email & social CRM agency Threadmarketing

The convergence between email marketing and social media marketing has been one of StrongMail’s strongest assets for quite some time now. With products such as Social Studio and StrongMail Influencer, the company has developed the means to realize a mutual reinforcement between social media and email. And now, some important dimensions have been added: CRM, with of course an included social aspect, and strategic advice.

StrongMail does not execute this by offering new products or services, but by creating an email and social CRM agency with the name: Threadmarketing.

Email marketing case: how UPC won an Emma award using multivariate testing

Contributor Pieter Wuyts from 8Seconds, who landed quite some new deals and partnerships since he wrote about getting more people to the landing page (a post that was really liked by many of you), has a new great example of improving your email campaigns, this time using multivariate testing.

Since his last post, Pieter’s Belgian company signed agreements with ReturnPath, Silverpop, RapidSugar and many more – I say this because Pieter admitted that posting here quite helped him so if there are candidates for good posts out there 😉

Anyway, one of the partners of 8Seconds is 22Times. This company works among others for UPC that won an Emma award using multivariate testing. In this post, Pieter explains, including all the details (buttons, process, results,…), just how UPC did that. A great case.