Introducing a new contributor with an interview: Michele Linn

Michele_Linn I’m pleased to introduce you to a new contributor to this blog.

Her name is Michele Linn and we got to know each other when I posted an interview with Michele, by another contributor, Ambal Balakrishnan.

Michele is a B2B content marketing strategist with a passion for helping companies use content to connect with their ideal buyers.

 

In addition to creating reader-focused content such as eBooks, websites, and white papers, she also helps her clients think through strategies on how to design and promote content to engage with their audience. 

Read more

Joe Pulizzi’s 8 keys to social media success

Joe Pulizzi of Junta42 Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of content matching site Junta42, is co-author of Get Content Get Customers.

A while ago I interviewed Joe (read the interview here).

In this post, Joe Pulizzi shares his 8 keys to social media success. Here they are.

Read more