Content marketing Archives - Page 5 of 17

Michele Linn’s 5 ways to find the perfect keywords for your B2B content

Here is another great post from Michele Linn. This time, she looks at how to find the keywords for your business-to-business content marketing strategy.

Something easily overlooked in content creation is the importance of keywords. Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc.

It’s a great idea to develop a list of keywords that you use consistently throughout all of your content. Of course, this begs the question: how do you know what the right keywords are? As a starting place, consider these five tips.

Getting started with content marketing: Michele Linn’s 7-step plan

Since content is key in many of the topics this blog is about, lately we have been writing a lot about the several dimensions and aspects of content in various forms of communication.

In this post, Michele Linn, shares a 7-step plan to get started with content marketing.

A few years ago, my husband and I were preparing for our daughter’s arrival. Like many parents-to-be, we wanted to have everything ready before we brought our daughter home.

Not only were we prepping the nursery, but we also started thinking about everything from childproofing the house to saving for her college education. It was positively overwhelming!

It’s easy to feel the same way when planning your content marketing strategy.