Content marketing Archives - Page 2 of 17

How to reach that network: make it shareworthy

The classic mail-a-friend usage has been declining for a while and now with the new options to share to/on social networks it is all but gone. Yet the new kid on the block (comparatively), which is social media, has left quite some marketers baffled: if it’s so great, why is their content not shared?

They are taking all the measuring and tracking steps possible to make sure no part of the communication chain is missed, but to say the sharing is in the top range of all clickthroughs, no sir. Why is it then that it’s not that loved by subscribers?

Developing a promotional strategy for B2B content: a 7-step framework

B2B marketing consultant Michele Linn recently wrote a post on Savvy B2B Marketing with an interesting framework with seven steps and questions to answer to ensure that the promotional plan for your B2B content approach covers all key elements.

At Savvy B2B, we talk a lot about content creation, but content promotion is equally important.

When you want to promote your latest eBook, white paper or any other offer, there are two things to consider: where do you want to promote your offer and what message do you want to communicate?