The people at eSpares, the UK’s largest electrical appliance spare parts retailer, today sent me a link via Twitter to a post about them on the blog of Bazaarvoice (isn’t social networking great for bloggers and journalists?).
It’s about an email campaign that integrated community-generated content (integration of email and social media marketing), and it paid off!
Now what did they do?
Worldwide Alexa traffic rank: 131. In the US : 58. Number of sites linking in: 33,232. Online: since end 1999. Who are we talking about ? Ezinearticles.com, a website with a design that feels a bit as if Jakob Nielsen designed it (sorry, Jakob, just kidding) but who cares?
Not Christopher Knight, the founder of the website and the number one in article marketing from an Alexa viewpoint, before first competitor Articlesbase.
However, both have another business model and different approach as I’ll explain in later posts. In this post, it’s all about article marketing and Ezinearticles.com since I interviewed Christoper Knight to find out the facts and myths about article marketing and to find out if and why companies should publish or reprint articles from a site such as Ezinearticles.com in their email newsletters, websites, blogs, etc.