Content marketing Archives - Page 13 of 17

This week-end I finally found some time to get active on Digg. I already used Delicious for this blog but the advantage of Digg is that you can share your favorites and at the same time delve up some good content from others, etc.

Over the next few weeks I will be testing out the effects of Digg. Well, in fact, I’m testing out quite some things at the same time, for the moment: social bookmarking and a dozen of social media tools such as Spredfast and Twittercounter, the well-know service of Boris Veldhuijzen van Zanten, the guy behind The Next Web blog and conference, who I will be interviewing when he’s back from his trip to the States. In fact, the last time I interviewed him was just before the launch of The Next Web, time goes fast sometimes.

Back to social bookmarking and Digg.

Visitors of this blog know I have been posting a lot about the importance of content, as I did in Dutch before, and have been interviewing quite some people on the matter too, like recently Joe Pulizzi, Bryan Eisenberg and Christopher Knight.

And, as you also know, I often emphasize the importance of valuing the content that’s created by your community, integrating it where you can, link to it, etc. Content is everywhere and content marketing is about integration, strategy and customer-centricity. Finally, I often talk about the importance of relevant (or valuable, if you prefer) and share-worthy content.

User-generated and community-generated content matter very much to me. In several posts, I have gathered comments from “my community” (don’t like the “my” part because it doesn’t belong to me, it’s composed of people that decided to follow my tweets, read my blog, comment etc. but a community is never a “property”) to create new ones.