Yesterday, David Alston from Radian6 posted an interesting article. In his post, David says that ‘Community’ is a mindset that you either adopt or don’t when it comes to running a business.
According to David “many successful businesses obviously understand and use the ‘customer’ mindset to drive everything they do”.
The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators. While ‘community’ is becoming the online business world’s hottest buzzword — and most misused, if predictions are any guide — the predictions and proposed changes are at this point limited to the business world.
Building a community is not limited to people with a product to market — it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.
These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets: