Communities & community building Archives - Page 5 of 8

Guest post: New Marketer´s Philosophy – and a well documented case

In the highly praised book Socialnomics, Erik Qualman, Global Vice President of Online Marketing at EF Education, describes the change that has happened in marketing philosophy:

Marketer’s Philosophy Yesterday

It’s all about the sex and sizzle of the message and brand imagery.
It’s all about the message; good marketers can sell anything.
We know what is right for the customers – we are doing the customer a service because they really don’t know what they want.
We develop products and messaging in house and then disperse them into public.

Marketer’s Philosophy Today

The best way to learn about social media marketing: ask your peers

Nearly all marketing trend surveys show that marketers plan to invest more in social media marketing.

Bigmouthmedia and Econsultancy showed in their ‘Social Media and Online PR Report’ that 86% of the more than 1,100 surveyed UK companies and agencies are planning to invest more money in social media this year.

Surveys in other countries, including the US, report similar findings.

It’s obvious that the social media revolution will continue to influence all areas of marketing and even sales. So the question is not if you should start looking at social media marketing but where to start.