The people at social media marketing agency Mindjumpers, recently posted about an interesting campaign that really made a very good use of social media and co-creation.
You can read it below.
Soda company Mountain Dew understands that the best promotion comes from your already dedicated fans. With a Facebook Page with over 800,000 people connected to it, they chose to use it for launching the DEWmorcrazy campaign.
I’m pleased to introduce you to a new contributor. Ryan Schoenefeld is a recent graduate from St. Cloud State University, in which he focused on public relations, graphic design, digital marketing and communication. He has proven his social media marketing skills as you can read in his bio below. I’m glad Ryan decided to contribute to this blog that he has been following for quite a while now. Enough said, time for Ryan’s post.
In this day and age it has become increasingly important to create a business model that focuses on social media integration. With this in mind, an organization should obviously not stray from normal day-to-day business operations, but should consider establishing an on-line organizational presence.