Blogs & blog marketing Archives - Page 8 of 9

The world of social media has presented some unique opportunities not just to marketers, but to community organizers and communicators. While ‘community’ is becoming the online business world’s hottest buzzword — and most misused, if predictions are any guide — the predictions and proposed changes are at this point limited to the business world.

Building a community is not limited to people with a product to market — it can be a remarkable opportunity for entrepreneurs who are still deciding on a product, non-profit groups looking to unite passionate people, and of course, marketers looking to connect with a wide audience.

These four methods will help you build a community, connect with your users, and create social media ‘permission marketing’ assets:

Blogs, while older and substantially more mainstream than most social media platforms, are still an important form of social media in their own right. Blogs can play a perfectly good role in email marketing and other tactics. And the can serve many business goals and respond to the questions target audiences have.

They are more in depth than Twitter and more powerful for spreading ideas than Facebook updates. Furthermore, they serve as more important ‘thought leadership‘ tools than a mere LinkedIn profile or online resume.

Blogs are social media platforms reduced down to core components — a dedicated audience, your thoughts, and a small but significantly more powerful audience than your Twitter followers or Facebook friends. While many people pass them over entirely, blogs are the most powerful form of social media around.