Although everyone is talking about Twitter, Facebook and the likes, social media marketing also includes blogs, and sometimes we forget that for many companies in many countries setting up a corporate blog is still a topic that requires a lot of discussion, convincing, debating, etc. “What about our reputation?”.
In fact, many companies don’t have a corporate blog yet. So before starting to use the new trends, you might consider to start a blog first.
It is often said that there is one great thing about blogs and social media, and one equally bad thing.
The great thing, obviously, is that they have given a voice to thousands of intellectuals, remarkable people, and revolutionaries that would have otherwise gone unheard. Thousands of new ideas are out there, millions of people are joining the conversation, and new relationships are being created every second of every day.
Of course, the bad thing is that every idiot (including me), every incompetent businessperson, and every malicious internet user has a voice. From abusive blogs to outright hate speech social media groups, the issue of abusive and malicious content on social media networks is one that’s attracted a lot of strong opinions and a lot of discussion.