Blogs & blog marketing Archives - Page 6 of 9

Guest post: New Marketer´s Philosophy – and a well documented case

In the highly praised book Socialnomics, Erik Qualman, Global Vice President of Online Marketing at EF Education, describes the change that has happened in marketing philosophy:

Marketer’s Philosophy Yesterday

It’s all about the sex and sizzle of the message and brand imagery.
It’s all about the message; good marketers can sell anything.
We know what is right for the customers – we are doing the customer a service because they really don’t know what they want.
We develop products and messaging in house and then disperse them into public.

Marketer’s Philosophy Today

Should you write the content for your blog yourself?

The best way to create content for your blog is to do it yourself. Authenticity, remember?

However, in contrast to many blog marketing experts, for instance, I believe this does not mean you must at all times write yourself. It’s better too but sometimes it’s not necessary. Let me give you an example.

Imagine that there were interactive media such as blogs, Facebook pages and email when Einstein, Freud, Darwin, Copernicus, or any other great thinker you can think off, lived and worked.