A word for companies that still don’t have a blog

You would be surprised if you knew how many companies are still doubting in this social networking day and age, whether they should start a blog or not.

Although blogging might sound ‘old school’ to the first movers out there, the reality is different. Blogs are social media and often the hub of social media.

And, yes, many companies still have to be convinced. When companies consider starting their own blog or even joining the conversations on other people’s blogs these good intentions still often bring with them dozens of questions. ‘Should we blog?’ ‘What should we blog about?’ ‘What about the legal aspects?’ ‘What if we receive negative feedback?’ ‘Where do we start?’
For those companies: some arguments why they finally might take a risk.

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Article marketing : an interview with Christopher Knight (Ezinearticles.com)

Christopher Knight from Ezinearticles.com Worldwide Alexa traffic rank: 131. In the US : 58. Number of sites linking in: 33,232. Online: since end 1999. Who are we talking about ? Ezinearticles.com, a website with a design that feels a bit as if Jakob Nielsen designed it (sorry, Jakob, just kidding) but who cares?

Not Christopher Knight, the founder of the website and the number one in article marketing from an Alexa viewpoint, before first competitor Articlesbase.

However, both have another business model and different approach as I’ll explain in later posts. In this post, it’s all about article marketing and Ezinearticles.com since I interviewed Christoper Knight to find out the facts and myths about article marketing and to find out if and why companies should publish or reprint articles from a site such as Ezinearticles.com in their email newsletters, websites, blogs, etc.

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