Social media and email convergence; the landing page (and more)

Here is another presentation I found on slideshare. It was posted by Jay Bear and is ExactTarget-branded. What I find interesting is the part on socially enabling landing pages.

We all know the importance of landing pages in email marketing, PPC advertising, well, in any form of marketing where you seek a click.

Many companies still make mistakes when it comes down to landing pages (like using the home page of their web site as a landing page when they should not) but taking your landing pages to a social level is still something else. Think about it.

Here’s the presentation.