eMarketer today brought a report to my attention that customer relationship marketing company Merkle released earlier this month.
I haven’t checked out the report yet but just wanted to share it. It’s called “View from the Social Inbox” and “reflects consumer attitudes toward and usage of online social media and related email use”.
So certainly an interesting report to take a look at. In the press release, Merkle summed up a few findings.
I’ll quote three of them:
- “Time spent with personal, or social, email to friends and family is unchanged from last year, with 71% of respondents spending 20 minutes or more weekly. These numbers contradict early speculation that social networking would quickly replace traditional email use”.
- “Active social networkers are more likely to be avid email users, as measured by time spent with social email as well as number of times checked daily. Forty-two percent of social networkers check their email account four or more times a day, compared to just 27% of their non-networked counterparts”.
- “Twenty percent of Facebook, MySpace and/or Twitter users have posted or shared something from permission email to their social account(s) via a “share” option, indicating the importance of an integrated email marketing strategy”.
You can get the report here and take a look at the article eMarketer posted today about it, titled “Social Networkers Still Love E-Mail”, and including of course the traditional charts here.