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The people of Danish social media marketing agency Mindjumpers, who are at the basis of the Social Marketing Forum, we launched, look at new smartphone location service Glympse.
The new smartphone application called Glympse is absolutely brilliant. Where Foursquare allows your friends to see where you are, Glympse allows your friends to see where you are heading. It combines everything that has previously annoyed me about other location services such as Google Latitude.
The problem with Google Latitude was the fact that you constantly had to go online to update your location and see where your friends where. Moreover, being an iPhone user myself, I find Google Latitude annoying because you first have to enter the app, which then directs you to a web browser and then you have to log in and then finally update your location.
The attractive appeal about Glympse is the privacy (you can send your travel location to specific relevant persons) and it is so easy to use.
What is great about Glympse is that it allows you:
• to do everything from one application
• share your location with specific people and not with an entire network
• let people for whom it’s relevant to see your location to follow you on specific trips from one place to another
• make your life easier!
I recently started using Glympse, and can say that it is very similar to my first experience with Apple products: I still can’t get over how smart and easy it is to use. For example, when you are on your way to a meeting, you can start send a Glympse to the relevant people to let them know you are on your way. If you have children, and they have smartphones, they can use it to let you know when they are heading home from school and you can follow their route, your can let your family and friends know when you leave home to head towards them, and all these Glympses allow you to be smart about your travel and appointments. Give it a shot and let us know what you think!
You can also connect Glympse with your Facebook or Twitter profile.:
Jonas Klit Nielsen
Jonas Klit Nielsen is co-founder and Managing Partner of Mindjumpers, a Copenhagen based social media agency.
Jonas works with various companies developing strategies for implementing and creating value through the use of social media. As a blogger it’s his aim to share the strategic insights and thoughts, generated through his agency’s work. You can connect with Jonas on Twitter here.
