Last month, Dave Chaffey from Smart Insights and a respected contributor of this blog, talked about engaging customers with social media and email marketing at ‘Technology for Marketing’.
Dave posted his presentation on slideshare (I posted it last Friday on my Facebook page).
There are interesting thoughts and data on using predictive modeling based on RFM to “nurture best customers” but the whole approach of social media, email marketing and the integration of both, is interesting because of the customer engagement viewpoint.
Dave explains how to develop an engagement marketing strategy and further provides lots of tips and examples on combining social media and email.
You can read Dave’s recent post about that last topic here and watch the slideshare presentation below.
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