Recently I announced I was going to talk a bit more about the impact of social media on search engine marketing and how both strengthen each other.
There are many ways of improving the position of your blog, website, etc., using social media marketing, content marketing, community marketing and the likes.
A good and valuable Twitter account has a positive impact on the search engine ranking of your website or blog. The same goes for social bookmarking on platforms such as Delicious and Digg, a good number of presentations on slideshare, white papers with hyperlinks, etc.
And then there are guest posts on other blogs, article marketing and so much more.
Content is a cornerstone of search engine optimization
The bottom-line is that social, community, content and search are connected more than ever before. And I didn’t even mention email yet. An archive of your sent emails is another way of search engine optimization.
Remember that in SEO incoming links are important but also internal links. And it’s not the quantity that matters most but the quality.
Finally, it’s obvious that one of the cornerstones of search engine optimization is still relevant and valuable content. I’m not only talking about the texts themselves but also about the lay-out (“H”-tags, headlines, pieces of texts in bold, “Alt” descriptions for images and links – which is also important from a usability viewpoint for the visually impaired – and so much more).
So, as a matter of fact, there is a lot to say about social media marketing, content marketing, email marketing, etc. and search.
To all the SEM experts out there: feel free to add everything that I forgot in this post.